Oil Can Grooming was born out of the realisation that many mainstream male grooming brands were becoming very generic and far from masculine. Even the recent wave of beard-focused products lead you down a similar path with indistinguishable packaging. They seem to lack meaning, often without soul or a story to tell.
Oil Can Grooming wants to be different. Not only do they want their products to perform in an excellent way, we want them to connect with those that are using them in a more meaningful way too. Each product line offers something to relate to and their narratives are rooted in some of the most significant social contradictions of our time. They draw on certain lifestyles and ideals that have depth and resonance.
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