Do you know which way you ‘dress’? Which way does Andy Murray dress? When a chap pulls on his boxers in the morning he has to know if he dresses to his left or right. Apparently the way you align your bits is something not many men are conscious of, but is nonetheless something to be aware of…. Especially for sports!
Allow us to introduce the new Scottish brand #Cahoonas. As ever we like to introduce customers to innovative new products, and this range of functional men’s underwear that fills that brief entirely. Cahoonas make trunks formed to provide for a gent’s manhood to sit comfortably, to one side or the other. Made from high-performance material for comfort, they are perfect for sports or day wear.
Since launching last year celebrity endorsements are flocking, with sportsmen such as Andy Murray especially appreciating the added level of comfort that Cahoonas offer. Boxers too are getting in on the action.
We’ll be checking in with founder Simon Philips next month to get the story behind the brand, and to hear more about setting up a factory in Edinburgh...
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