Summer 2026 / Issue 03
The Brotique

Real advice, curated by humans

Look after yourself.

A global space created by experts to help men look after themselves. The straight-up facts you need to make the right call. We started with beards. We never stopped.

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Stories

People, makers and the questions men actually ask.

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Guides

Straight-up, tested advice. No noise.

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Picks

A short, ruthless list of things worth owning.

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The guide to brittle beards

Beard CareRichard Murphy5 June 2026

Dry, splitting, snapping at the ends? Brittle beard is almost always a moisture problem, not a growth one. Here is how to read the signs, change three habits this week, and stop stripping the oils your beard needs.

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“Why can't I use scalp conditioner on my beard instead of buying a bottle of beard softener?”

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