Summer 2026 / Issue 03
The Brotique
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The complete beard care guide

Everything we know about looking after a beard, in one place. The four habits, what changes by length, and how to fix the common problems.

Beard CareRichard Murphy28 May 20261 min read

A good beard is a habit, not a purchase. Get a few simple things right and most beard problems never show up. This is the whole system in one place, built from over a decade of helping men get it right.

The four habits

  1. Wash two or three times a week with a dedicated beard wash, not shampoo.
  2. Condition with a balm or conditioner to put moisture back.
  3. Oil daily, a few drops worked into damp skin and hair.
  4. Brush to spread the oil and lie the hair down, then trim every few weeks.

What changes by length

Stubble: focus on the skin underneath with a light oil or hydrating serum to beat the itch. Short beard: add a wash and a weekly balm, and start shaping the neckline. Long beard: a richer oil, regular brushing and a proper comb become essential to keep it tidy and tangle-free.

The common problems

Itch and flaking are almost always dry skin: wash less, oil more. Beard dandruff responds to a gentle wash and an oil with tea tree. Patchiness is mostly genetics and time, but keeping the skin healthy gives every hair its best chance. Brittle, splitting ends are a moisture problem, not a growth one.

Start with oil. Add the rest as you go. And if you are stuck, ask us.

Go deeper: best beard oils, best beard balms, brush and comb, growing a beard, brittle beards, the perfect safety-razor shave.